eCOST Files For IPO

Torrance-based eCOST ( has filed for an IPO. The online discount retailer is looking to raise up to $35M. eCOST sells new, close-out, and refurbished merchandise on the web. The company earned $6.2M on $109M in sales in 2003, and has been a wholly owned subsidiary of PC Mall. The offering is being underwritten by William Blair & Company, ThinkEquity Partners, and Merriman Curhan Ford & Co.