eCost Prices IPO

Torrance-based, a subsidiary of PC Mall which provides online discount computer hardware and software, said that it has priced its IPO. The company has priced its stock at $5.80 per share, down from the original $9.00 to $11.00 range it estimated earlier. The company is offering 3,465,000 shares of stock and will trade on the Nasdaq as "ECST". The offering is worth $20M, which is the minimum market value of stock required for listing on the Nasdaq. The IPO is being underwritten by William Blair & Company, ThinkEquity Partners, and Merriman Curhan Ford & Co.