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Edmunds.com, Oracle Link On Data Sharing Deal

Santa Monica-based Edmunds.com is making its data assets--including information on how users are shopping, researching, and pricing specific makes models, years, and types of vehicles--through a deal with Oracle, the two said this morning. According to Edmunds.com, the exclusive deal puts its ata assets on the Oracle Data Cloud, which allows marketers to access that information for their own use. Financial details of the deal were not disclosed. Edmunds.com said the deal will help marketers reach specific car shoppers and buyers through Oracle's BlueKai Marketplace and other platforms.


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