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Edmunds.com Debuts Car Appraisal Tool For Dealer Websites

Santa Monica-based automotive information site Edmunds.com has rolled out a new online tool, aimed at auto dealerships, to help visitors gets trade-in values directly from those auto dealer sites. According to Edmunds.com, it is making its True Market Value tool for auto trade-in values available as a widget, which can be incorporated into dealer web sites. Edmunds.com said the addition of the widget is part of its efforts to help create a "bridge of trust" between car shoppers and dealers. Edmunds.com said that users who use the tool enter their contact information--which is then sent to those car dealers for followup.


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