Monday, June 13, 2011
Edmunds.com Jumps On Daily Deal Bandwagon
Proving that you can apply the "daily deal" phenomenon to just about any transaction, Santa Monica-based Edmunds.com said today that it has launched its own, deal service it says was inspired by Groupon and LivingSocial. Edumunds said its "Edmunds Exclusives" will provide exclusive offers from car dealers and automakers, and will also include offers for dealer repairs and parts, maintenance and body shops, aftermarket audio dealers and auto broker services. Edmunds is tapping Group Commerce Inc. for the social buying technology behind the service. The company is starting the program in the Miami-Fort Lauderdale area, and said it will be adding more markets later this summer.