Thursday, December 26, 2013
Edmunds.com Launches First Ever, National Television Ad Campaign
Santa Monica-based online car information and shopping site Edmunds.com said this week that it has launched its first ever, national television ad campaign. The company said the campaign--which launched on Christmas day--will be featured during NBA programming on ABC and ESPN. Edmunds.com did not say how much it is investing in the television advertising campaign. The 30-second spots were created by Publicis Kaplan Thaler, with media buys by Universal McCann.