Thursday, February 13, 2014
eHarmony.com Adds iPhone Features, Foursquare Integration
Santa Monica-based relationship and matchmaking service eHarmony.com said today that it has updated its iPhone app, adding several new features to the app, including Foursquare integration. According to eHarmony, it has enhanced its app to include a new feature it calls Datebook, which lets users plan dates with anyone--including those not part of eHarmony's service--and also pulls up information about potential dating locations using Foursquare.
eHarmony said the feature is the first feature that was released on mobile first, before being released on eHarmony's desktop website. Other features of the app include the ability to rate your dates; suggestions of icebreaker questions; and ability to take private notes on your date. eHarmony has been in a big branding and marketing push in the last year, focusing on its mobile apps, revamping its website, and even sponsoring its own Rose Bowl float.