Friday, November 20, 2015
eHarmony Launches Site For Spanish Speaking Singles
Los Angeles-based online matchmaking site eHarmony said Thursday that it is expanding its market, and has launched a brand new site, specifically aimed at Spanish speaking singles. According to eHarmony, its new web site is built to serve both Spanish speaking singles in the U.S., as well as support its globalization strategy with an expansion to Latin America and beyond. eHarmony says that it already has 37% of its users who are bilingual, and speak Spanish. eHarmony said it not only is catering to the language shift, but also subtle cultural nuances. eHarmony said the new Spanish site will be launched into several other countries, including Mexico and Spain, over the course of 2016.