eHarmony Plans Rose Bowl Float With Natalie Cole

Santa Monica-based online matchmaking site eHarmony is continuing its big marketing push, saying this morning that it will be featuring a float for the 2014 Rose Parade. eHarmony--which is in the midst of a big marketing and advertising push--said that its float will feature musician Natalie Cole. eHarmony founder Dr. Neil Clark Warren lives in Pasadena, and eHarmony was founded in the city. The float will center around Cole's hit 'This Will Be (An Everlasting Love)'. Details on how much eHarmony is paying to sponsor and design the float was not announced. eHarmony has been in the midst of increased marketing its service since March.