eHarmony Rolls Out Rose Bowl Float

Santa Monica-based online matchmaking site eHarmony rolled out its own Rose Bowl float yesterday, saying that it is the "first dot com" to have a float in the Rose Parade. eHarmony's float, "Everlasting Love", featured Natalie Cole singing her song "This will be", as well as couples who met via eHarmony. eHarmony's float was created by Phoenix Decorating Company, which also designed the floats for HGTV, Rotary International, Trader Joe's, and many others. eHarmony did not say how much it cost it to sponsor a float in the parade. (Photo via Pauline Cheng@Flickr).