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    Monday, March 12, 2007

    Eisner Launches New Media Studio
    Michael Eisner's investment firm, The Tornante Company, said today that it has formed a new company, Vuguru, to produce and distribute content for the Internet and other emerging digital platforms. Tornante said that Vuguru's goal is to produce high-quality, story-driven content for the Internet. The studio is launching with its first production, Prom Queen, a serialized mystery which will be sponsored by FIJI Water, POM Wonderful, Teleflora.com, ELLEgirl, and Victoria's Secret Pink, Jessica McClintock, People's Liberation, and HotKiss.
    posted on Monday, March 12, 2007

    Related stories:
    > Vuguru Launches Robin Cook Prequel, Foreign Body
    > Eisner's Prom Queen Expands Distribution
    > Vuguru Inks International Distribution Deals for 'Prom Queen'
    > Eisner Announces New Web Series
    > MGM Launches New Media Division

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