Emulex Unveils Reseller Program

Costa Mesa-based storage area networking hardware firm Emulex announced this morning that it has rolled out a new reseller program. The firm said that the new program is targeted at more closely aligning the company with its channel and OEM partners, and will provide market development funds, trade-in and demo products, and new sales incentives. Emulex said it will be working with its distribution partners with the program; the firm has traditionally allowed its distributors to work with resellers directly. Emulex is a manufacturer of storage area networking hardware, including host bus adapters (HBAs), switches, and related equipment.