EQAL Launches Social Publishing Tool

Los Angeles-based EQAL, said this morning at Twiistup that the firm is launching a new, social publishing tool it is calling Umbrella, focused on independent producers, celebrity talent, and online personalities. According to EQAL, its new platform is focused on helping those producers and talent to create their own web sites, with features such as blogs, discussions, forums, and user profiles, as well as links to social networking sites like Facebook, Twitter, and YouTube. The launch of the platform extends EQAL beyond its roots in developing content and web sites for studios, into a broader customer base. EQAL is best known for creating Internet sensation lonelygirl15, and recently has had success with the Internet aspect of CBS series Harper's Globe.


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