Wednesday, November 12, 2008
Escalate Retail, Where 2 Get It Partner
San Diego-based Escalate Retail, and Anaheim-based Where 2 Get It are announcing this morning that the two firms are in a partnership. Escalate Retail, which develops ecommerce software, and Where 2 Get It, which develops software for mapping out retail locations, said they will integrate Where 2 Get It's tools in Escalate's Blue Martini software. Financial terms of the deal were not disclosed. The firms said the collaboration makes it easier for retailers to add a store locator on their website, featuring interactive maps, driving directions, and other tools.