Evite Launches New iOS App, Gifting Feature

Los Angeles-based event invitation provider Evite has rolled out a shiny new mobile app and mobile web experience, as part of a push to have users use the service for last minute holiday celebrations. In addition, the company says it has also rolled out an instant gifting app for its users. Evite says its mobile site is now optimized for mobile devices, letting users create and view party invitations from mobile devices; ability to add to guests lists and track rsvps; and more. In addition, Evite said it launched a feature called Instant Gifts, to allow users to send digital gift cards to users, linked with Evite invitations.