Friday, June 3, 2011
Evolve Media, AdColony In Mobile Ad Partnership
Los Angeles-based Evolve Media Corp and fellow Los Angeles online ad firm >b>AdColony, which is a division of Jirbo, said yesterday that the two are in a partnership deal. The two said that the deal will combine Evolve's online ad sales force with AdColony's mobile ad network. The two did not reveal other details of the arrangement. AdColony operates a mobile video ad network; Evolve Media is the parent firm of Gorilla Nation, AtomicOnline, Springboard Video, and Double Helix. Jirbo is headed by Will Kassoy, and Evolve Media's efforts are headed by Brian Fitzgerald.