Evolve Media Launches New Ad Product

Los Angeles-based Evolve Media Corp, which operates such sites as CraveOnline, totallyher Media, GameRevolution, and LiveOutdoors, said today that it has launched a new online advertising product. The company said its INgage product semantically maps site content and helps online advertisers reach site visitors. The firm said that the new ad product helps avoid "banner blindness" by surfacing sponsored, custom content from advertisers that it says feel organic to a site.