Evolve Media Launches New Native Video Advertising Product

Los Angeles-based Evolve Media reported late last night that it has launched a new, native video advertising product called INgage. Evolve Media said that the new, video solution delivers "large format" video within content, startup up when a users comes into view. The company said its new product brings video out of the "right rail blind spot" on websites. Native advertising is the technique of wrapping advertising within website content, making it look and feel like non-paid content--which is controversial from the editorial standpoint, but very effective for advertising and revenues at companies.