Evolve Media Snags Break Media Content Vet

Los Angeles-based Evolve Media said late Monday that it has named Mitch Rotter as Senior Vice President of Marketing. Rotter joins the company from Break Media, where he was Execuktive Vice President of Programming, in charge of Break Media's in-house creative agency and production arm, Creative Lab. Evolve Media said that Rotter will head up its marketing efforts, plus its vertical publishing divisions CraveOnline Media and TotallyHer Media. Rotter previously also served at Universal Music Group.