Experian Acquires For $330M

Costa Mesa-based Experian announced yesterday that it has acquired Santa Monica-based for $330M plus $50M in earn out. Experian said that it was acquiring the online lead generating company as part of the launch of Experian Interactive, a unit which combines Experian Consumer Direct (creidt reports), MetaReward and Affiliate Fuel (Internet marketing), and provides information and connects consumers to service providers by comparing rates and plans for wireless services, home loans, credit cards, long distance, and more. Experian will retain's entire team. is backed by eCompanies, Split Rock Partners, and Evercore Ventures.