Experian Buys PriceGrabber For $485M

GUS Plc, the parent company of Experian, has acquired Los Angeles-based comparison shopping site PriceGrabber for $485M. GUS said that it will use PriceGrabber to complement Experian's existing operations connecting consumers to companies over the Internet. Pricegrabber employes 140, and was founded in 1999. GUS also said that Pricegrabber will report sales of approximately $60M for the 12 months ending December 2005. PriceGrabber provides comparison shopping services for apparel, electronics, and other consumers goods. The acquisition closely follows the acquisition of Santa Monica-based competitor Shopzilla by E.W. Scripps earlier this year, and Experian's $330M acquisition of Santa Monica-based in May.