Experian Launches

Irvine-based Experian Interactive, the parent company of and, said today that it has launched a new service called According to Experian, the new service will provide all-in-one extended service plans for home electronics, computer, and appliances. GreenUmbrella said that it will offer unlimited extended service warranties for $9.95 a month for an unlimited number of products. The new service is targeted at eliminating retail extended service plans and extended warranties, which are a major profit center for electronics retailers and others. Experian Interactive is working with The Warranty Group, a provider of administration and underwriting for the extended warranty market.