Monday, August 1, 2016
Factual Joins Advertising Privacy Group
Los Angeles-based Factual has joined a group focused on consumer privacy in mobile advertising, the company said last week. According to Factual, it has joined the Network Advertising Initiative (NAI), an association dedicated to responsible data collection and its use for digital advertising. Factual, led by Gil Elbaz, offers up a giant database of location data to publishers, advertisers, and others.