Factual Team With Geoloqi

Santa Monica-based Factual and location-based, analytics and services provider Geoloqi said over the weekend that Factual will enhance enhance Geoloqi's location data and analytics offering with its data. Financial details of the deal with Geoloqi and Factual were not disclosed. Factual provides a massive, location database and API which allows location-aware applications to pull up information about businesses, addresses, points of interest, and more from over 50 countries. Geoloqi's platform helps developers to pull into location geolocation information into their devices and applications, and is aimed at the enterprise and carrier market. Factual's founder is Gil Elbaz, who is known for his development of what eventually became Google AdSense.