FamilyFinds Dangles $20 Off $40 Honest Co. Deal

It appears the new, subscription based deals and offers program--SuperFinds--from Los Angeles-based FamilyFinds is starting to send out special offers to its customers, with a deal to receive $40 in merchandise for only $20 from the new Jessica Alba online e-commerce venture, Honest Co.. An email sent to FamilyFinds members said that the $20 off $40 in Honest Co. offer is good only for members of the new, subscription SuperFinds service, which was announced in August. FamilyFinds is shifting its model away from limited time, daily deals, to one of offering up a $1 a month subscription service with ongoing deals. FamilyFinds is backed by Matt Coffin, founder of LowermyBills; Honest Co. is the new venture with Jessica Alba and Brian Lee of ShoeDazzle and LegalZoom. Honest Co. recently raised $27M in funding from General Catalyst, Lightspeed Venture Partners and Institutional Venture Partners (IVP).


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