Fan Appz Links into Social Collaboration Marketplace

Santa Monica-based Fan Appz, the developer of personalized, marketing software headed by Jon Siegal, said today that it has linked into social collaboration network marketplace SHIFT. The firm said it would make its services available as part of SHIFT's Open Marketing Cloud product. Financial details of the deal were not disclosed. Fan Appz said that SHIFT's customers include American Express, Marriott, Verizon and Toyota. Fan Appz develops software geared at helping brands turn their fans into customers; the firm's tools include viral sweepstakes and social games tools.