Los Angeles-based movie ticketing site Fandango is debuting a new tool to predict interest in upcoming weekend movies, which it calls "Fanticipation". According to the company, the new tool measures moviegoer excitement and helps to predict the films that fans will be most interested at the weekend box office.
According to Fandango, the new tool takes into account online and mobile traffic around upcoming movies; social media engagement and interactions; and advance ticket sales--all gathered from Fandango's online movie information and ticketing service. Fandango said it will release its list of movies weekly on its site. The movie information site is also tying that information into its own content efforts, including its own weekend movie show, "Weekend Ticket". Fandango is launching the new movie buzz product at SXSW this weekend.