Wednesday, July 10, 2013
Fandango Powers Mobile Ticketing For Pacific Theatres
Los Angeles-based mobile and online movie ticketing company Fandango added another theater chain this week, saying that it has added Pacific Theatres, the Southern California movie exhibitor. Pacific Theatres has a large number of screens here, including a flagship location at The Grove. According to Fandango, it will provide exclusive online and mobile movie tickets for Pacific. Financial details of the deal were not disclosed.
Fandango says the deal is its fifth new exhibitor it has signed this year, and means it offers tickets for 80 percent of Southern California's theaters who support advanced ticketing. Fandango's mobile apps let consumers use their smartphone to figure out what movies are playing nearby, and also provides reviews of movies, a movie calendar, trailers, celebrity interviews, and more through its service. The company has recently been focused on the mobile area, as consumers shift to their mobile phones; the company says that it is now seeing more than half of its 41 million monthly moviegoers using the service through their smartphone or tablet.