Wednesday, March 30, 2005
Fastclick Eyes IPO
Santa Barbara-based Fastclick is slated to debut its IPO April 1st, as the firm looks to capitalize on the profitability and upsurge in interest in Internet-advertising related companies like Yahoo and Google. Fastclick, a provider of provider of online, keyword-based advertising, serves advertisers, publishers, and agencies with a way to manage advertising campaigns and online media. The company competes against ValueClick, AOL, Google's Adwords program and Yahoo's Overture property, and like the successful search engines has raked in profits from a healthy Internet advertising market. How the company's IPO is accepted on the market will determine how well Highland Ventures, Oak Investment Partners, and Steamboat Ventures fare, after a $75M venture round last November.