FastClick Gets Tickled

Santa Barbara-based Fastclick has inked a deal with Tickle Inc. to provide lead advertising campaign optimization and management solutions. Fastclick's AdServer products will be used by the Tickle social networking and matchmaking service to optimize their ad placement across several ad networks. Fastclick's software is used to determine which ads and outlets are working best for advertisers. Tickle (formerly is known for its self-discovery, matchmaking, and social networking service, where users answer personality and other test to better match them up to potential dates or acquaintances.