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    Tuesday, October 12, 2004

    FastClick Gets Tickled
    Santa Barbara-based Fastclick has inked a deal with Tickle Inc. to provide lead advertising campaign optimization and management solutions. Fastclick's AdServer products will be used by the Tickle social networking and matchmaking service to optimize their ad placement across several ad networks. Fastclick's software is used to determine which ads and outlets are working best for advertisers. Tickle (formerly Emode.com) is known for its self-discovery, matchmaking, and social networking service, where users answer personality and other test to better match them up to potential dates or acquaintances.
    posted on Tuesday, October 12, 2004

    Related companies:
    Fastclick

    Related stories:
    > Fastclick Board Approves Purchase by ValueClick
    > Fastclick Names CFO
    > Fastclick Shuffles Titles
    > Fastclick Names CTO
    > ValueClick To Acquire Fastclick For $214M

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