FatTail Launches Search Traffic Service

Woodland Hills-based FatTail, a developer of software tools for publishers to manage their advertising sales efforts, said over the weekend that the firm has launched a new product, PageGage RAFT, which will allow publishers automatically buy search traffic. According to the firm, the new tool combines ad contract data and website content information to help publishers boost traffic to fulfill their advertising contracts. The firm's product creates keywords and links into search engines to drive more visitors to specific pages on a publisher's website, so that the meet the traffic goals of their advertisers, who typically commit to a certain ad budget and impressions--all which are driven by web page traffic. Pricing on the new tool was not released.