FindTheBest Becomes Graphiq, Shifts Into Visualization Tools

Santa Barbara-based FindTheBest, which got its start offering up lists and ways to compare the merits of a myriad of different things (products, colleges, you name it), has rebranded itself as Graphiq, and has refocused on the visual tools behind FindTheBest's original service. The startup--led by technology veteran Kevin O'Connor (who founded DoubleClick)--now is offering up its visualizations of data to web publishers. Those visualizations include everything from interactive maps of foreclosed property rates; Larry Ellison's compensation over time; to a shot chart of the Golden State Warrior's Stephen Curry's 2014-2015 season.