FindTheBest Launches Badge Program For Vendors

Santa Barbara-based FindTheBest, the online comparison engine site run by former DoubleClick founder Kevin O'Connor, said Thursday that it has launched a new "Smart Badge" program aimed at companies with products and services. The firm said its new program helps companies ranked highly in its listing to claim a special badge, which will feature products in its comparisons. The firm did not disclose further details of the new badge program, but said it would be debuting the feature in the Baby Supplies & Products category. FindTheBest said the badges will help families choose the best baby formula, car seats, strollers, and high chairs. FindTheBest is venture backed by Kleiner Perkins Caufield & Byers.