FindTheBest Makes Chart Embedding Easier

Santa Barbara-based FindTheBest, the comparison site headed by former DoubleClick founder Kevin O'Connor, has started making its various comparison charts embeddable in other websites, the firm said today. The firm is making it easy for web publishers to create their own, embeddable comparison charts, for embedding into a web page. The move is part of an expansion the firm is making to encourage distribution of its data to other web sites. The firm had previously been going through one-off, custom chart deals with individual web publishers; the new strategy makes it easier for any web publisher to create and link to FindTheBest's data. FindTheBest provides detailed rankings and charts to compare everything from electronic devices to colleges.