Wednesday, May 9, 2012
FindTheBest Partners With Lijit
Santa Barbara-based FindTheBest, the online comparisons site headed by former DoubleClick founder Kevin O'Conner, has inked another distribution deal, this time with ad network and widget provider Lijit. According to Lijit, which is part of Federated Media, it has linked with FindTheBest to provide customizable widgets and Wordpress plugins which allows blogs and other sites to embed comparisons of different products within those sites. Lijit said using the widgets also allows those blogs and other sites to gain revenue when users click on "Buy Now" buttons within those comparisons. The new link looks to accelerate FindTheBest's syndication and distribution; the firm has been announcing one-off deals to provide similar widgets to individual sites all year, but this appears to be one of the first deals to provide broader distribution of its widgets to a wider base of web sites.