Wednesday, December 5, 2012
FitOrbit Partners With BodyMedia
Los Angeles-based online personal training site FitOrbit said this morning that it has partnered with fitness monitoring device provider BodyMedia. The two said that calorie burn and activity data from BodyMedia's armbands will be sent directly to FitOrbit's online trainers, letting those trainers better manage meal and workout plans for members. Financial details of the integration deal were not disclosed. The two said the move will automatically update a FitOrbit subscriber's activity journal, reducing need to manually log their activities. FitOrbit is venture backed by WellPoint, Spark Capital, Polar Capital and Ron Conway, and was started by Jake Steinfeld of "Body by Jake". The company's service revolves around providing access to personal trainers via an online, subscription service.