Thursday, October 6, 2016
Flipagram Launches Halloween Contest
Los Angeles-based Flipagram, the developer of the music-themed, social video creation app, has launched a new contest focused on Halloween. According to Flipagram, its new #NoCostumeRequiredMakeup challenge asks creators in its community to share videos of their best, costume makeup looks for Halloween, which do not require an actual costume. As part of the challenge, the company also released a list of the top 20 songs for Halloween "Flips", as it calls its short video montages. Flipagram allows users to create video stories, using popular music tracks it has licensed from such companies as Universal Music Group, Sony Music Entertainment, Warner Music, Merlin and The Orchard, Sony/ATV Music Publishing, Universal Music Publishing Group, BMG, Warner/Chappell, and the NMPA. The company's app is unusual in that Flipagram has gained rights to very popular artists for use in its "Flips".