Thursday, February 19, 2009
FlipGloss.com Targets Fashion Market
Venice-based FlipGloss Media announced this morning that it has launched a web site targeted at the fashion, design, travel, and lifestyle photography markets. The new site--funded by Forbes Media--said it is looking to create a "new visual discovery experience" for consumers. The advertising-driven site said it was founded by Yahoo! Music veterans Kerry Trainor, Mike Randall, Robyn VanTol and Christopher Shattuck. The firm also said its advisors include Forbes Media COO Tim Forbes, Elevation Partner's Marc Bodnick, Ted Meisel, and Greg Richardson; Daily Candy's Pavia Rosati; Forbes Magaine's Jim Berrien; and David Goldberg and Bob Roback, both former founders of Launch.com and execs at Yahoo! Music. FlipGloss said it is funded by Forbes Media, and received an undisclosed funding round in March of 2008.