FLO TV Adds UFC Events

San Diego-based FLO TV, the mobile television venture of Qualcomm, said today that it will begin carrying the UFC's Pay-Per-View events. FLO TV said it will carry UFC matches both live and through event replays, through its personal television and auto devices. Business details of the deal were not disclosed, however, FLO TV said the addition of the pay-per-view events is the first in a series of new applications being planned by the firm, which also includes plans for integrating web-based content and social media. FLO TV said the UFC mixed martial arts events, including this weekend's events, will cost $44.99 to view.