FLO TV Taps Research Firm For Viewership Reports

San Diego-based FLO TV, the subsidiary of Qualcomm providing the FLO TV live mobile TV service, said this week that it has inked a deal with media measurement firm Rentrak to provide comprehensive viewership and advertising impression reporting on its viewers. FLO TV said the reports will provide deeper insight into its audience viewing patterns for its advertisers. Financial arrangements between the two firms were not disclosed.