Friendgiftr Launches Facebook Gift Card App

Hollywood-based Friendgiftr, an angel funded startup developing Facebook applications, said today that it has launched a new Facebook application which allows users to send real gift cards to friends, family, and others. The startup said it is now offering over 120 U.S. merchants through its app, which allows users to send both physical and digital gift cards via the popular Facebook social networking site. Friendgiftr is backed by angel investors, including individuals from the Tech Coast Angels, and is using gift card provider iCard Systems for its fulfillment. The firm was founded by Rob Carpenter and David Murphy.