Wednesday, August 16, 2017

Fullscreen, AT&T Tie On Anti-Hate Campaign

In a well timed effort, Los Angeles-based Fullscreen and AT&T--which is expanding its operations significantly in LA--have launched a new part of its campaign to encourage "positivity and kindness"> in online conversations. According to AT&T and Fullscreen, they have tied with gymnast and Olympic Gold Medalist Gabby Douglas on the Later Haters campaign, which will help to address online hate, and hopefully inspire teens to be more aware of their online actions. The two said they hope to encourage things like sending a "kind text" or leaving encouragement on someone's selfie, which they say can "drive intentional, positive change in online activity and translate to lifelong habits." The two are encouraging a social media campaign around the hashtag #EveryDayVacay.