Wednesday, April 4, 2018

Fullscreen Buys Reelio

Los Angeles-based Fullscreen announced this morning that it has acquired Reelio, the developer of an influencer marketing platform focused on the millennial and Gen Z market, helping brands, advertisers, and agencies identify social media influencers. Financial terms of the buy were not announced. Acording to Fullscreen, Reelio uses data-driven automation and AI to connect brands and influencers. Reelio was founded in 2012, and had been baed in New York. Fullscreen said Reelio will be overseen by General Manager Pete Stein.