Fullscreen Launches New Product

Los Angeles-based YouTube network Fullscreen, which was created by former YouTube executive George Strompolos, has launched a brand new product today, aimed at providing analytics and other information to video creators. The company said its new Fullscreen Creator Platform is a "brand new mission control for YouTube success." The new product includes analytics around search engine optimization (SEO), optimal video length for engagement; best times to upload videos; and much more. Fullscreen said it is targeting the platform to video creators, as well as brand and agency partners. The new tool will be paired with mobile apps making the same data available on iOS and Android, tools for understanding viewer analytics, and much more.