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iRise Appoints VP

El Segundo-based iRise (www.irise.com) said today that it has appointed Sherrick Murdoff as VP Business Development. Murdoff joins from Elance, and also has prior experience at Cohera, Sun Microsystems, Net Dynamics, and Price Waterhouse. Murdoff will lead the company's global strategic alliance strategy. iRise develops application simulation software used for prototyping and developing web applications.