Wednesday, September 8, 2004

CarsDirect Branches Out Into Home Mortgages

Los Angeles-based CarsDirect.com (www.carsdirect.com) has branched out into the home mortgage destination, with the launch of LoanStore.com. The new service provides research, buying tools, and other similar services for shoppers looking for home mortgages, as well as online applications and quotes. The company is looking to leverage its success in car buying services into the home loan market, as well as existing relationships the company has with banks through its auto finance business.