Monday, September 13, 2004

ValueClick Focuses On Brand Marketers

Westlake Village-based ValueClick (www.valueclick.com) said today that it has launched a new group focused on major brand marketers. The Brand Marketing Group will focus on helping clients such as Benjamin Moore & Co. and Sara Lee Bakery Group create, implement, and analyze online compaigns. The new group will do pre-testing of campaigns, ad frequency management, campaign optimization, and quantitative analytics to determine the response. ValueClick offers web marketing, e-mail marketing, lead generation, and search engine marketing for customers.