eHarmony, Friendster Launch Online Matching System

Pasadena-based eHarmony and social networking site Friendster announced this morning that the two companies have launched an online personals matching system for Friendster. The two companies are launching a co-branded matching service that uses eHarmony's computerized matching service with Friendster's social networking service. Social networking sites like Friendster have been searching for a way to monetize their services, as the initial rush of enthusiasm for social networking has waned. eHarmony's services match up singles through a computerized online dating service.