Thursday, May 5, 2005

WebSideStory Completes Atomz Acquisition

San Diego-based WebSideStory said today that it has completed the acquisition of Avivo Corp (Atomz), a provider of site search and web content management. The deal was worth 3.1 million shares of stock and $4.3M in cash. The deal was announced earlier this year. WebSideStory adds integrated digital marketing services to its lineup as part of the deal, which also calls for Steve Kusmer, Atomz CEO, to become SVP and GM of the WebSideStory Search and Content Solutions business unit.