Thursday, November 10, 2005

Amp'd Mobile Starts Aggressive Marketing Campaign

Los Angeles-based mobile lifestyle firm Amp'd Mobile is in the midst of rolling out an aggressive marketing and advertising campaign. The campaign, named "Try Not to Die, Amp'd Mobile is Coming" aims to stall wireless phpone service renewals until the turn of the year when Amp'd Mobile's phone service will become generally available. The company is targeting the youth market for broadband wireless services. Amp'd is tapping ad firm TAXI New York for a large scale advertising campaign. The move is unusual as Amp'd services won't be available until next year. The advertising will include a broad swath of the market, including sidewalk chalk art.